Fight against plastic pollution: Coca-Cola wants to train “eco-responsible” consumers

250 kilos of PET bottles were collected on December 18 and 19 in a joint initiative led by Coca-Cola and PhoenixEarth Initiative. This campaign is part of the sustainable development program Coca-Cola, namely the "World Without Waste" program.

Coca-Cola is committed to combating plastic pollution, or even any type of pollution. It is a fight that requires the commitment of the population at large. Hence, its ambition to train "eco-responsible" consumers. This is a strategy that the company has put in place as part of its "World Without Waste" sustainable development program...