The Phoenix Beverages Group’s sustainability efforts are driven by a dedicated team comprising the Group CEO, who provides strategic direction; the Senior Manager Technical, who ensures alignment with operational and technical standards; the Sustainability Manager and QSE, who oversee the implementation of sustainability initiatives and quality, safety, and environmental compliance; and the Assistant Manager, who supports day-to-day execution. This core team collaborates closely with external partners, including brand owners, NGOs, and relevant ministries and departments, fostering a multi-stakeholder approach to achieving the group’s environmental and social objectives.

This integrated structure ensures the seamless execution of sustainability strategies across all touchpoints.