Responsible Consumption and Production
Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources.
Agriculture is the biggest user of water worldwide, and irrigation now claims close to 70 percent of all freshwater for human use..
Responsible Consumption & Production
One of the greatest global challenges is to integrate environmental sustainability with economic growth and welfare by decoupling environmental degradation from economic growth and doing more with less. Resource decoupling and impact decoupling are needed to promote sustainable consumption and production patterns and to make the transition towards a greener and more socially inclusive global economy.
To ensure sustainable consumption and production practices necessarily entails to respect the biophysical boundaries of the planet and to reduce current global consumption rates in order to fit with the biophysical capacity to produce ecosystem services and benefits.
Our Dedication
Phoenix Beverages Group, now through PhoenixEarth Initiative, has supported the responsible production aspect of consumption by collaborating effectively with local recycling organisations.
Our Support
We support NGOs fighting plastic pollution financially in their endeavours. Those include PET plastics collection, education of citizens, sponsoring of other related activities.
Our Involvement
In 2021, PhoenixEarth Initiative joined hands with Mission Verte to place sorting bins in schools across the island.
Goal Targets
- Implement new technologies, equipment and systems to improve the performance and efficiency of the brewing and packaging processes
- Keep up with the highest international standards for product quality for each brand
- Strengthen tools for data monitoring and evaluation on waste management
- Innovate with products with less sugar
- Fulfil consumer needs through appropriately sized packaging